B2B SaaS · Product Launch

Archetype — The Launch That Closed Deals

$2.1M in qualified pipeline within 60 days of launch. The site became the sales team's most powerful asset.

Industry

B2B SaaS

Services

Launch Site · Brand

Timeline

5 Weeks

Investment

Tier Five — $9,800

Overview

The Full Story

Archetype is a B2B workflow automation platform targeting mid-market operations teams. They had a working product, a small but talented sales team, and zero digital presence. They needed a launch site that could do two jobs simultaneously: educate cold traffic and close warm prospects.

We had 5 weeks. We delivered a site that their sales team now sends as the first touchpoint in every deal cycle.

$2.1M

Pipeline in 60 Days

38%

Demo Booking Rate

4.2min

Avg. Time on Site

The Work

Challenge & Solution

The Challenge

Archetype's sales cycle was long and manual. Prospects needed to understand a complex product quickly, see social proof that matched their industry, and feel confident enough to book a demo — all without talking to a human first. There was no existing brand equity. No design system. No copy. We started from zero.

Our Solution

We built a high-converting B2B launch site structured around the buyer journey: awareness → education → proof → conversion. Custom animations explained the product without a demo call. Industry-specific proof sections spoke directly to their three core verticals. Every CTA was A/B tested before launch. The result was a site that does the selling before the sales team gets involved.

"Every investor we've spoken to has commented on the site. It makes us look like we're already at Series B. We're not — but we will be."

— Archetype Co-Founder

What We Built

Every Deliverable

Full B2B launch site — 8 pages

Brand identity system from scratch

Product explainer animations (CSS + JS)

Three vertical-specific proof sections

Demo booking flow integration (Calendly)

Conversion-optimized copy throughout

Technical SEO + structured data

Performance optimization — 94 PageSpeed score

Your Turn

Ready for Results Like These?

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