Hospitality · Brand Identity

Ember — Sold Out Opening Night

Zero ad spend. Sold out via web traffic alone on opening night. A restaurant brand built to be felt before it's tasted.

Industry

Hospitality

Services

Brand · Web Design

Timeline

4 Weeks

Investment

Tier Three — $3,200

Overview

The Full Story

Ember Restaurant Group was opening their flagship location in a competitive market with a concept that deserved to be a destination — but no brand equity, no digital presence, and a 4-week window before opening night. No ad budget. The website had to do everything.

We built a brand identity and digital presence designed to make people feel the restaurant before they ever sat down.

100%

Opening Night Sold Out

Press Features Pre-Opening

Zero

Paid Ad Spend

The Work

Challenge & Solution

The Challenge

The hospitality space is brutally visual. Ember had no photography, no established brand, and no reputation to leverage. They had a concept — upscale wood-fire cooking, intimate atmosphere, a beverage program designed by a James Beard-nominated sommelier — but nothing to show for it. Four weeks to opening. Not a dollar for paid media.

Our Solution

We developed the full brand identity: name presentation, logotype, color palette, typographic system, and the brand voice. Then we built a site designed around atmosphere and desire — making visitors feel like they were already there. A reservation system integrated with Resy. An interactive seasonal menu. A press kit page that got them into 4 local publications before they opened. Opening night was sold out through organic web traffic alone.

"We haven't run a single ad since we opened. The site does the work. People find us, feel us, and book. That was the whole plan."

— Ember Executive Chef & Owner

What We Built

Every Deliverable

Complete brand identity — logo, type, color, voice

4-page restaurant website

Resy reservation system integration

Interactive seasonal menu component

Press kit + media page

Email capture + launch announcement sequence

Google Business Profile optimization

Opening-night campaign coordination

Your Turn

Ready for Results Like These?

Every project starts with a 15-minute consultation. No pressure. No audit. Just a real conversation about what your business needs and what we can build together.

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